FiCelia Labs
Building intelligent systems for how people learn and work.
FiCelia Labs builds AI systems around complex human workflows. Our current focus is learning.
What we're building
Pestal
Make learning personal.
Pestal brings instruction, learner activity, assistance, and assessment into one coherent learning environment.
Learners work through structured courses while assistance remains connected to what they are learning. That shared context creates the foundation for understanding learning from evidence rather than isolated outputs.
Pestal is developed by FiCelia Labs LLC.
- Structured learning
- Lessons are organized around explicit goals and instructional structure.
- Contextual assistance
- The tutor can work with the lesson and course context available to the learner.
- Connected experience
- Content, progress, assistance, and assessment can live inside the same learning environment.
AI changed access to answers. It didn't solve learning.
Generative AI has made information and high-quality answers widely available. But producing a good answer is not the same as understanding.
Learning systems need to understand more than the final output. They need context about the learner's goal, instruction, activity, assistance, and demonstrated understanding.
That problem led us to build Pestal.
Systems over prompts.
We believe the most important AI products won't simply generate better responses. They will combine models with structured data, purpose-built workflows, human interaction, evaluation, and feedback.
Context matters.
Intelligence improves when the system understands what happened before.
Structure matters.
Reliable systems require more than unconstrained generation.
Evidence matters.
Systems should learn from what actually happens, not simply what was requested.
Humans remain part of the system.
AI should augment human judgment rather than obscure it.
FiCelia Labs
FiCelia Labs LLC was founded by engineer and educator John Segreto to build intelligent systems around difficult human problems.
Our current focus is Pestal: building infrastructure capable of understanding the learning process and adapting learning from evidence.
Interested in what we're building?
For product, partnership, investment, research, or company inquiries, we'd be happy to hear from you.